It's a fact that affiliate marketing is one of the quickest ways to get a
web business up and running. After all, you don't need a website, you
don't need a list and you can start advertising someone else's product
just 5 minutes from now.
And the great thing is you really can make money by doing it. But the
truth is, if you are making money from a particular product you're
promoting in this fashion, you're almost certainly leaving money on the
table.
To explain why, we need to look at your average affiliate marketing strategy:
-- Pick a product to promote with a high affiliate payout ($50 or more)
-- Set up a pay-per-click campaign to promote your affiliate link
That's it! Those two steps are what the vast majority of affiliate
marketers do. And that's why 95% of all affiliate payouts are made to
just 5% of the people doing the marketing... because those top 5% are
doing far more to earn their commissions than just a simple PPC
campaign.
You need to understand that if you're fortunate enough to be making
money from the product you're promoting just by doing those 2 basic
steps, then it's almost a racing certainty that you're missing out on a
mass of additional income.
Let's look at how you could increase your commissions and future related
sales on just one product you're already making money from:
1. Build a 'name squeeze' page to capture your prospect's name and email
address. It's a fact that virtually all product sales are made after
the customer's fifth visit to the website.
If you're not capturing your prospect's details, how are you going to
make sure they go back to the sales page using your affiliate link? To
greatly improve the chances of this you can set up a 7-series
autoresponder to automatically send your lead additional information and
reminders about the product they're interested in. This approach will
keep the product fresh in their mind.
2. Build a website reviewing the product you're promoting, including a
newsletter to catch your prospect's details. You can give full details
about how the product will solve your prospect's problems, giving an
impartial review of the features and benefits with some real-life
results.
The newsletter will allow you to keep in touch with your prospects in the same way as the name squeeze page method.
3. Offer additional bonuses for buying through your affiliate link. This
gives your prospect a reason to buy from you, especially if they know
you're going to make a commission from the sale.
The important thing here is that your bonus products are related to the
product you're selling. I mean, there's no point advertising a bonus
book on 'how to make your parrot talk' if your initial product is about
training dogs to perform tricks.
4. Create video tutorials on how to use the product you're promoting.
This works especially well when you're promoting a software product. You
can show people how to get started as quickly as possible without them
having to read the manual.
The vast majority of people learn visually, so they're much more likely
to use your videos than read the manual supplied with the software. You
can even tie this in with option 3; give your prospect free training
videos if they buy through your affiliate link.
5. Make your own product to cross-promote. It can be an add-on to the
product you're promoting as an affiliate. Again, you could easily offer
it for free or at a discounted price if they buy through your affiliate
link.
6. Promote related products via email. This works by creating an 'A '
Grade list out of your newsletter and squeeze page sign-ups, i.e. the
people who have actually gone on to buy the product you're promoting.
It's a known fact that people who have a proven track record of buying
online are more likely to buy from you again. You can easily recommend
to them a related product that will further enhance their original
purchase, resulting in more affiliate commissions for you.
7. Tie all of the above together. You don't have to use just one of the methods above. Use all of them.
Create a name squeeze page, build a review website with newsletter, add
some bonuses to your affiliate link, make some video tutorials, develop
your own related product and promote other affiliate products via email
to the lists you've built with your name squeeze page and newsletter.
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