So... you're a new marketer, and you want to make extra money or even
perhaps a great living! One of the first things you do is join an
affiliate program or downline club of some sort. Or maybe even you are
trying your hand at Ebay or another auction service by marketing some
nicely profitable product. Now, once you have some sort of online
business vehicle, your mind must gravitate to exactly what kind of
advertising to generate sales or memberships.
Online business is an awful lot like regular advertising. What draws you
to a business in your home town? Coupons? Specials? Give-aways? A
personal recommendation from a friend or trusted associate?
Oh yes - and here is a little secret that is often not known or ignored:
When it comes to building any kind of business online you do the same
thing! Give away a free report, an informative ebook, a trial software,
an online course, or maybe a subscription to a free newsletter or
ezine. This is just simply the way it is done with online business,
period. But here is the most critical part... you MUST capture the name
and email address FIRST before you give access to it!
It is widely known by all of the top marketers online that your PRIMARY
task to be successful is to compile a list of people (prospective
customers) that are interested in the type of thing you are giving away!
This is so easy to do with an autoresponder. They just fill a form,
and they are automatically added to your list, and then are redirected
to your download page or membership site.
Then the next task is to automatically send a series of messages with
that autoresponder that tell more about the reasons why your product or
products (or membership program) are BENEFICIAL to them! WHY? Because
it is infinitely better to contact a prospect several times rather than
only once. It is a proven fact that most people will NOT buy from you
or join your program until they have been approached at least 5 to 7
times. This is done as I said, automatically, on a timed basis slowly
tapering off until it is a slow drip of messages until they buy or join-
or unsubscribe from your list. And when you run special promotions of
any kind, a feature of the best autoresponders allows you to broadcast
to your entire list any time you want. This is how many marketers can
make huge amounts of money and sales ON DEMAND- whenever and as often as
they like!
Details about which autoresponders are best, and the techniques of
developing a list and how often to mail to that list are subjects that
deserve more time and attention than can be given here... but suffice it
to say that if YOU are not FIRST developing a list, and then marketing
to your list AFTERWARDS- you're just missing the boat!
Pure and simple!
So if you are advertising an affiliate link, or your products' sale
page... or anything other than your free subscription, report, ebook, or
course - it can indeed be the most tragic mistake you can make in your
online business strategy!
If this is you, pull back and regroup, and completely re-think your
marketing strategy now before you lose too much time, money, energy, or
motivation.
