7 Ways on How to Actually Make Money Blogging
1. Pay Per Click
The
basic idea of pay per click (PPC) is putting banners or text ads
somewhere in your blog, and when a visitor clicks on these ads, you get a
commission.
That commission is based from the price of keywords that the advertisers are bidding for.
For better understanding, let's take Google AdSense for example.
Google
is allowing independent publishers(bloggers like you) to apply their
website for Google AdSense so they could have a chance to create a
source of income out of their blog.
Once approved, you'll be given
access to their dashboard where you can generate codes you can embed in
your website to display ads, and when your visitors click on that ad,
you earn commissions.
Surely, there were other alternative ppc ad network manager out there like Chitika, Infolinks, VigLink etc.
However,
in my opinion, Google AdSense so far is the best pay per click ads
manager that you can apply with since some bloggers here and there are
saying that it is the best existing ad network out there to monetize any
website (as long as they comply with Google AdSense Program Policy or
adhere to Webmaster Quality Guidelines).
2. Private Advertising
Private advertising is allowing independent companies or other bloggers to buy an ad space on your website.
The price is fixed, completely negotiable and payment is usually per month.
However,
before engaging your website to this type of advertisement, make sure
that your blog receives a decent amount of traffic. Those traffic should
also be your genuine followers. When I say genuine followers, those who
might have followed you and your blog posts from time to time, those in
your list, and the visitors you receive from organic traffic.
3. Solo Ads
Just
in case you're not familiar with this advertising method, a solo ad is a
one time email blast you sell to a buyer who wants to advertise to your
subscribers or to your email list.
I call it - 'the backdoor selling'.
Solo
ads technique is usually employed by marketers. Fortunately, it's not
entirely exclusive for B2B(business to business) blogs.
For
example, if your blog is about "dog training" and you've built an
impressive email list of dog lovers, you surely are eligible to try this
approach.
You may sell solo ads to vendors who sell stuffs about
dog training. Probably eBooks, video course, or whatever products they
sell related to dog training, you may consider using solo ads technique.
4. Affiliate marketing
One of the most popular method of monetizing a blog is through affiliate marketing.
Affiliate
Marketing is partnering up to an independent business owner or a
company to promote their products directly on your website.
Unlike
PPC, affiliate marketing is placing banner or text ads (with your
affiliate link attached) to your website and when visitors click on
those ads and make a purchase, that's when you earn commissions.
You
can also create a testimonial post about a particular company products,
as long as you're being creative, you can basically promote other's
product in anyway you want.
Well of course, just don't violate any rules and agreements.
The commission you receive is based from the percentage you agreed with with the product owner.
For
example, if the X product you're promoting is worth $59, and the
affiliate commission set by the product owner is 45%, once you make a
sale you make $26.55 commission - that's basically the idea.
If
you want to use this method monetizing your blog, I suggest you always
promote products related to your blog topic, product you've tried, or
products that you're extremely familiar with.
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