These days, everything is getting online and that is why, every
company has a website associated with it. But, if you really want
marketing through that website, it is important that you are always a
step ahead of your competitors who are in the same field. Search Engine
Marketing has never been so important in the past than it is now.
These
marketing tools help in promoting the website by boosting its
visibility on various search engines. This article lays emphasis upon
the top 5 search engine marketing tools one should look upon while
promoting their websites.
1. Keyword Research Tools
Keywords
are considered to be the soul of search on any search engine. In order
to get your ad on the top of the search page, it is necessary to bid for
the right keywords which are mostly searched by the users on the
internet. It is also advisable not to make any hasty decision while
selecting keywords. The most popular keyword research tools are the
Google Traffic Estimator, SEO Book Keyword Tool, Microsoft Ad
Intelligence and Google AdWords Keyword Tool.
2. Search Analytics Tool
It
accounts to a crucial tool as a marketing tool. They express a
graphical or numerical presentation of how much the website/blog is in
trend among the user. If efficiently used, it will tell you the extent
of success of your marketing efforts. It can act as a guide to take the
right online ad related decisions in future. Some analytics tools are
Clicky, Google analytics and mint.
3. Search Engine Rank Checking Tool
Successful
SEOs keep a check on three basic parameters of a website they are
working upon. They are - profit, trend of traffic and conversions. This
tool also helps in analysing how a specific group of keywords is popular
in search engine and also how often it should be used to increase the
rank of website/blog. They also help in knowing the fact that how much a
particular keyword's popularity has grown with the time. It has a
special feature of plotting the graph which will display your ranking
with respect to time. The various rank checking tools are - advanced web
ranking and SEO book rank checker.
4. Competitive Research Tool
Various
data providing services like Hitwise have catered the needs of
providing data to their clients over a long period of time. The sad part
is it's a quite expensive to buy data from such providers in the
market. This drawback has eventually given birth to competitive research
tool. This tool provides top keywords of various categories of data and
also fetches the percentage of traffic driven by a particular keyword
on the web. One of the amazing feature of this tool is it helps out to
differentiate among the traffic driven by paid search ads or organic
search. Various types of competitive research tools are - SEO Digger,
Microsoft Ad Intelligence and KeyCompete.
5. Link Analysis Tool
The
Link analysis tool is also an essential part of marketing tools. It
provides a much in depth samples of inbound link data and also detect
fresh link on the blog. This tool also helps users to download all the
links indicating towards a particular website/blog. Various link
analysis tools are - Google Webmaster Central, SEO Link Analysis, Xenu
Link Sleuth and Advanced Link Manager
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