How many times have you tried to build a profitable online business?
How many different strategies, tools, tips, and techniques have you
started and then stopped? How many different ideas have inspired you,
only to lose interest as another bright and shinier object appeared in
your awareness? How many gadgets have you bought, gimmicks have you
learned and gurus have you followed, before learning they were all
destined and doomed to disappoint?
If you are anything like the
vast majority of people who are trying to build a hyper successful blog,
brand, business and bank account from home, the truth is, you can
relate to everything above... and then some.
I want to share with
you what I truly believe is the quickest, easiest and most ethical way
to change your life, starting today... with an online marketing strategy
that caters to what you already love, and already do well.
The
secret is to build an authority site. And to create a community of fans,
friends and followers who will not only enthusiastically become
ambassadors for your brand, but they'll do a lot of the work in building
your blog and business as well.
First of all, forget everything
you've learned about keyword tools, profitable niches and trying to
discover some sort of market or industry that is under the radar, or
particularly profitable.
Instead, do what you love. Decide what
you can see yourself doing for the rest of your life, and build your
business around that.
Next, create a an authority site in that
niche. Not a single perspective blog where you are the "authority".
Instead, create a community style site where you can leverage user
generated content, and the power and passion of a COLLECTIVE, to
generate all of the traffic, interest and enthusiasm you can handle.
For example?
A
niche directory is a great example of an authority site. So too is a
marketplace style community, where you can showcase and sell the
products, programs and services of your professional peers, as well as
your own.
These style sites are ASSETS. They have value, like brick and mortar real estate.
They
also, as the site owner, offer you an incredible array of options to
monetize, leveraging the hard work that others have already done for
you.
Let's look at a directory as an example of an authority site you can quickly and easily monetize into a 6 figure business.
You can start with selling listings for premium members of your community.
You
can also create private groups and subscription based memberships where
you offer higher end brand and business building services to those who
want to build even MORE buzz for their brands.
But you don't have
to stop there. You can literally leverage the traffic your own members
will send to their own listings, and then target those visitors with
books, products and services you've created around what it is that YOU
love.
In my case, I've created directories of niche professionals
where my members will promote their listings to their friends, fans and
followers online, which brings huge amounts of free traffic to our site.
I
then use prominent ad placements on our community to promote my own
books, sites and services to an ever expanding audience that I don't
have to attract on my own. I can also use these spaces to sell
advertising to our members,
Much like Yelp or any other authority
site that features professionals in a given locale, market or industry,
people will always promote their own listings on social media, and
through word of mouth to their friends and followers.
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