To Start An Online Business, First Begin By Asking Why And What Then How

I have found that when seniors want to learn about Internet Business or online business, many of these seniors are so eager to want to know how to go about doing it. Right from Day One, many of them are just eager to want to know how to create a website or how to start promoting other people's products and services. They are just so anxious to know "how" "how" "how'...
Well, in this second article I want you to approach the learning of doing this kind of business by first asking "why", then "what" and then only "how" instead of just wanting to learn the "how", "how", "how". This is because I believe that once you have got the "why" and "what" right, then the "how" is the least difficult of the whole process.
1. First Start With "Why"
Most of the good internet marketing gurus will always ask their students to spend the initial part of their learning process focusing of getting the right "keywords". Well, for us senior newbies, what this means is to get "Why" right first. And what do I mean by that?
Let's examine the first three possible scenarios, that is, either you have a product to sell, a service to offer to customers or you want to help to promote someone else's products or services.
Even if you have a product or service to offer you should ask the question, "why does the customer want to buy your product? ". If you do not have any product or service to offer to customers and you may want to help promote someone else's product, again you also have to ask the question "why does the customer want to listen to you when you are promoting someone's else product?"
To promote someone else's product or service you need to know what product or service do you want to help to promote? Take you time. Don't worry about where to find the products or services to promote. That's the "How" part of this process. First just think of what interest you or "why do you think the customers want to buy that product or service? ". You can promote many products related to such topics like music, fishing, golf, handicraft, cooking, learning languages, astronomy, magic tricks, yoga, tai chi, travel and the list goes on and on. That's why I say, take your time. This is the most important part of the process. Get this wrong and you will reduce your chances of succeeding significantly.
So the first and most important thing is to really understand why would the customer want to buy from you?
Don't be afraid to spend as much time as possible on understanding the "Why"s. Why do you want to sell this product or service
2. Then we ask the question "What"
To help us understand why we think customers want to buy from us, we should ask the question "What is the problem that the customer want solved?". Once you are very clear on that, then we can see if what we are offering is providing the solution that the customer is looking for. What problems are those products or services trying to solve for the customers? For example, if the customer has an overweight problem then the weight loss program that you are trying to promote may be a potential product to help such a customer. From your perspective, you should also try to be more targeted in your customer group. For example what target profile of the population are you focusing when you promote your weight loss program. Is it for overweight teenagers or overweight seniors? Who are you trying to help? Spend some time asking the question "what problems are you trying to solve for the customers" or "what are the most urgent problems that potentials customers have and what solutions can you provide". Remember you can combine the "why" and the "what" when looking at customers' problems and "what" and "why" a particular product or service is the best choice to consider.
Once you have identified the product or service and the problem that it will solve then, and only then, can you start looking at "keywords" which brings us to the third question and that is the "how".

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