More Is Better in Marketing Too: 3 Steps to Get MORE Visitors to Your Website

Have you seen the AT&T commercial, "More is Better"... I love those little series.
You should always do more and/or give more attention (yes, more) to whatever is working. The key is in "knowing what's working."
Not only is more better, but knowing is better than not knowing.
The three steps I outline below are what Google Analytics has recommended for me in order to increase my visitor traffic. No, no, the Google Analytics people didn't call me up on the phone and say, "Hey April, if you want more traffic to your website these are the three things you need to do." I actually had to set up an account, install the plug-in on my blog and then sign into the Google Analytics dashboard to see the sources of my traffic and how things are going. This does require effort on your part, but it will be well worth it.
Before I tell you what they told me, you'll want to make sure you have a Google Analytics account live and working. If you already have that going for you, great! Be sure to make notes about where people are coming from, how they find you (via keywords, direct to your domain or via Facebook or Twitter), etc.
Steps that lead the way in increasing your visitors. First thing's first: Set up an account with Google Analytics and/or install the Google Analytics plug-in for WordPress
1. Tell people what to do. Tell them to visit you on your website. Whether you're talking to them in person, online or through your direct marketing materials, tell them where you are, why they should go to your site (for the free report or to sign up for whatever) and what they'll get as a result. Telling people what to do accounts for more than 53 percent of my traffic.
2. Trust Google.com: Plant keywords and phrases related to your niche throughout your site. This helps people find you organically through Google. Google is the go-to source for almost everyone online. How many times a day or a week do you search for specific answers using Google? Google accounts for 12% of my traffic. You should make note of this for yourself.
3. Engage with Facebook.com: At one time, Facebook was at the bottom of my list as a marketing tool. To be honest, I preferred Twitter over Facebook because I just felt like I didn't want to bombard my friends with messages about my business, but now it accounts for more than 10 percent of my overall traffic.
These three steps are what Google Analytics recommends for me. I'll bet that if you follow these steps you'll get traffic results too, but be sure to track your individual traffic results via Google Analytics.

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